jeff rotin

Jeffrey Rotin

Jeff Rotin is about as diverse and multi-pronged a freelancer as I am. He is a Vancouver-based freelance writer, mediator, proof-reader, and consultant. He needed a web site that could act as a calling card of sorts; an online professional presence.

Taking into account that his clients are predominantly corporate and not-for-profit organizations, it was important that the site have as accessible in appeal as possible while retaining that elegant edge that Jeff considers to be his signature. To achieve this, a simple HTML design was used with a classic mahogany/chocolate colour scheme for mass appeal. Whimsical header images provided some edgy fun to the site which Jeff also considers to be part of his definitive style.